Latrobe City Council is investing in women owned and led businesses in the region by funding a transformative business accelerator scholarship for 15 recipients.
Council will support ten women who are currently running a business and five women looking to start-up businesses. Only local women in Latrobe City will be eligible for the program.
Participants will have access to business mentoring, 24/7 support from trainers, regular group sessions and an online course. Lessons are set to cover business planning, cash flow, unique sales proposition, target market clarity, content and social media strategies, marketing, website SEO and more.
CEO of Latrobe City Council, Steven Piasente said the business accelerator scholarship offered a valuable opportunity for local women to learn from experienced mentors and achieve their business goals.
“To women looking for business support or starting a new business, the 2024-25 Business Accelerator Scholarship is for you. Over 12 months, you’ll meet like-minded women and receive guidance from successful business owners.
“The scholarship is one step closer to realising your potential and making your business dream come true.”
Business in Heels has been delivering the program in other regions successfully for years. Many graduates have gone from market stalls to shop fronts and are now able to employ others.
2023 Business Accelerator scholarship graduate Simone Araujo Gugliandolo, Amazed Gluten Free said the scholarship transformed her entrepreneurial dreams into reality, empowering her with a supportive community and invaluable resources.
“Business in Heels played a crucial role in refining and rebranding my business which was a pivotal step in positioning my business more effectively in the market and attracting a broader audience,” Simone said.
“Through one-on-one mentorship sessions and expert-led workshops, I gained invaluable insights into pricing strategies, market analysis, and value propositions.”
Fellow graduate Tamara Shaw from Moon Glow Aromatherapy said the scholarship had helped her in so many ways.
“Business in Heels has guided me through setting goals and reaching them, getting focused on what is needed to succeed and not getting caught up on the distractions that can get in the way,” Tamara said.
“You only fail when you don’t try.”
Applications close 29 November 2024 with the program kicking off in mid-December. Learn about the Business Accelerator scholarship and complete an Expression of Interest at: businessinheels.net/latrobescholarship