LinkedIn can be a powerful tool for job seekers and employers but it is also a valuable source of information and connection for people in small business. In this workshop run by Erika from Mac&Ernie,learn how to use LinkedIn more effectively to promote yourself and your business.



Optimise your personal profile and create a company page to link your business with your employees and more. Look at how strategy in this channel can be shaped to match your business goals. Topics covered will include:

• engagement strategies
• how to write content, share content and how to contribute to the conversations
• creating greater visibility and developing yourself or your employees as thought leaders in your field
• the do’s and don’ts of LinkedIn, risk management and more

Cost: Free