The Secret Language of Consumers: Triggers behind buying behaviour
Global marketing expert Katrina McCarter will deep dive into the key characteristics, behaviours, motivations and communication preferences.
Expertly decoding what all six generation of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant.
She steps you through truly understanding consumers and their behaviour, characteristics and triggers—how to reach the right people on the right channel at the right time using the right language.
Katrina uses research-based insights and decades of Fortune 100 sales and marketing experience to give you a blueprint for attracting, engaging and building relationships with consumers at every age and stage of life.